Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
LePal.ai Redesign
Overview
Gamified mental health wellness product for Gen-Z by growing with a digital pet
Timeline
09.2024-12.2024
Role
UI/UX Designer
Team
UI/UX Designer (me!)
Product Manager*2
Front-end Engineer
UI/UX Designer *2
Tool
Figma
Status
Launched
LePal.ai Redesign
Overview
Gamified mental health wellness product for Gen-Z by growing with a digital pet
Timeline
09.2024-12.2024
Role
UI/UX Designer
Tool
Status
Launched
Team
Product Designer (me!)
Product Manager*2
Front-end Engineer
Background
Why Gen Z?
Gen Z faces rising mental health challenges, from career, academic, and financial stress to social media anxiety, while navigating the transition into adulthood. Yet, care remains costly and inaccessible. Traditional mental health interventions are limited by economic, time, and logistical barriers, highlighting the need for a personalized, seamless, and stigma-free solution.
Problem
The beta version of lePal lacks consistency, uniqueness, and smooth user experience, requiring a redesign for the new launch.
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
Outcome
📈Tripling the WAU
The new launch reaches over 2000 WAU, whiling having around 700 WAU for beta version.
🗣️Positive Feedbacks
We were continuing conducting interviews after the new launch, and the users were giving a lot more positive comments to the new version.
So…How did i get there…?
So…How did i get there…?
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
Design Principles
🔮
Enchanement feature could produce emotional value
😵💫
Affordablity is the key for gamified design
🥳
Adapt to User Scenarios with Flexible UI
Design Principles
🔮
Enchanement feature could produce emotional value
😵💫
Affordablity is the key for gamified design
🥳
Adapt to User Scenarios with Flexible UI
Visual Identity
Iteration
There's more to the story…
Iteration 1 How to make the user keep up with their daily progress?
Introducing a daily streak feature that encourages the user to use the app consistently
Introducing emotion data visualization feature that helps thee user to record their emotional fluctuations.
Iteration 2: How to create a sense of belonging?
Add friends and see how their spirits are growing!
Introducing a mind map that show the status of users in your neighborhood anonymously
There are more happening in the story. If you are curious, talk to me!
Takeaways
🤯Affordable Design First
For products with gamified elements, it’s more important to focus on accessibility and affordance than making cool interactions. The goal of gamified design should be making sure users find it understandable and playable.
🤝Design with Balance
Designers should view problems and find solutions in a multi-faceted way. In order to balance bussiness demand and user experience, designer need to understand the scenario from multiple perspective. Reaching out more to other people in the team could be an effective way.
NEXT PROJECT
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
Solution
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
Research
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
💡
Simple and smooth navigation makes the game mechanism alive
Design Principles
🔮
Enchanement feature could produce emotional value
😵💫
Affordablity is the key for gamified design
🥳
Adapt to User Scenarios with Flexible UI
Design Principles
🔮
Enchanement feature could produce emotional value
😵💫
Affordablity is the key for gamified design
🥳
Adapt to User Scenarios with Flexible UI
Solution
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
Research
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
💡
Simple and smooth navigation makes the game mechanism alive
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
LePal.ai Redesign
Overview
Gamified mental health wellness product for Gen-Z by growing with a digital pet
Timeline
09.2024-12.2024
Role
UI/UX Designer
Team
UI/UX Designer (me!)
Product Manager*2
Front-end Engineer
UI/UX Designer *2
Tool
Figma
Status
Launched
Background
Why Gen Z?
Gen Z faces rising mental health challenges, from career, academic, and financial stress to social media anxiety, while navigating the transition into adulthood. Yet, care remains costly and inaccessible. Traditional mental health interventions are limited by economic, time, and logistical barriers, highlighting the need for a personalized, seamless, and stigma-free solution.
Problem
The beta version of lePal lacks consistency, uniqueness, and smooth user experience, requiring a redesign for the new launch.
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
Outcome
📈Tripling the WAU
The new launch reaches over 2000 WAU, whiling having around 700 WAU for beta version.
🗣️Positive Feedbacks
We were continuing conducting interviews after the new launch, and the users were giving a lot more positive comments to the new version.
So…How did i get there…?
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
Design Principles
🔮
Enchanement feature could produce emotional value
😵💫
Affordablity is the key for gamified design
🥳
Adapt to User Scenarios with Flexible UI
Visual Identity
Iteration
There's more to the story…
Iteration 1 How to make the user keep up with their daily progress?
Introducing a daily streak feature that encourages the user to use the app consistently
Introducing emotion data visualization feature that helps thee user to record their emotional fluctuations.
Iteration 2: How to create a sense of belonging?
Add friends and see how their spirits are growing!
Introducing a mind map that show the status of users in your neighborhood anonymously
There are more happening in the story. If you are curious, talk to me!
Takeaways
🤯Affordable Design First
For products with gamified elements, it’s more important to focus on accessibility and affordance than making cool interactions. The goal of gamified design should be making sure users find it understandable and playable.
🤝Design with Balance
Designers should view problems and find solutions in a multi-faceted way. In order to balance bussiness demand and user experience, designer need to understand the scenario from multiple perspective. Reaching out more to other people in the team could be an effective way.
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
Design Principles
🔮
Enchanement feature could produce emotional value
😵💫
Affordablity is the key for gamified design
🥳
Adapt to User Scenarios with Flexible UI
Solution
An ethereal, warm, and fun experience for people looking for positivity and mindfulness.
One app that help u dive deep into urself.
Your Own Planet. Your Own Harbor.
Our design strengthens the product as a coherent space for the users to explore, just like in their own planet.
Keeping track of your progress. Stay positive.
The daily streak functions as a tracker for your connection with lepal, encourgaing you to keep going by offering rewards. 4 emotion records are generated daily to reflect your personal emotion development.
Find your community.
The mindmap provides a platform for the users to share their thoughts anonymously. Apart from that, the users could also add users they know as friends and keep track of their spirits’ growth.
Challenge yourself, reward yourself.
Your daily small achievements would earn you stars to buy customization assests and unlock premiums features.
A role would be assigned based on the user’s current demand and issues, resulting in different quest arrangements.
Embrace your fortune. Entertain yourself while growing
Don’t forget to relax a bit while taking care of your mental health. This ai fortune teller would navigate you to more positive and fresh advice in your journey of self discovery.
Record your day. Listen to yourself.
We encourage you to write journals which could help you unfolding your inner voice. Ai generated prompts and responds would help you making it smoother. This is your place for sharing and feeling understood.
Keep connected, keep friendship going.
Your spirit is there to always be your friend. You can have an instant chat whenever you want to, or you can wait for your spirit to send u a weekly letter about their thoughts.
Customize your planet, customize your mood.
You can always re-color your plant for a different aesthetic. Just be yourself.
Research
Competitive analysis
User Interview
Users’ feedback has always been the important info source when we are making design decisions. Over the interation process we interviewed 100+ users from different perspectives, covering issues from user persona building to the specific feedback about a new feature draft.
Insights
💡
More customization content helps user stay and explore
💡
Simple and smooth navigation makes the game mechanism alive
